As a professional search engine optimization consultant, I get asked quite a few questions by my clients regarding their business goals and the best way to achieve them. Often, my clients will tell me about all the social media accounts they have established, the keywords they have chosen for their SEO campaigns, the amount of traffic they have gotten, the rankings they have achieved, the success of their link building campaigns, etc. Inevitably, I try to steer them away from this line of thinking and tell them that unless they are willing to take the time and invest the effort necessary to make their businesses a success, nothing they do will be any good. And I’m not just being a cynical guy here. Quite a few of my clients have achieved amazing results with social media marketing. However, even if their businesses are not on the top of the mountain (yet), they should still be focusing on optimization because without it, their businesses won’t survive.
So, what is the real importance of integrating the BEST SEO practices in a client’s social media strategy? The most important part is that every post and every postcard that are sent out should be optimized. A great optimization technique is to always post fresh content on your webpage, so that people who come to read your posts or those who find your social media accounts through the search engines will come back to it again. The next thing you should do is make sure that the URL of every post or the landing page of each post gets posted on all your accounts and social media profiles.
Of course, we know that each post has to be optimized differently. You need to think about the keywords that you are going to target and use those keywords as much as possible throughout each post. Of course, there is no point in stuffing useless information on your Facebook wall if you haven’t got the time to write quality material. A good internet marketing consultancy firm should have a good understanding of which social media profiles are useful for your targeted audience and can optimize them accordingly, while others aren’t.
The internet marketing consultancy firms can also help you with your URL management, especially when you are using multiple social network platforms for your business. For example, some of the platforms might be set up to show different profiles. In this case, you should have separate profiles for each platform.
The last but not least, your blog should be constantly maintained. You need to keep in touch with your clients through emails, phone calls and even through social media. When you have an efficient internet marketing consultancy team working for you, they can take care of your social media accounts, your website and your blog. You won’t need to hire a new staff for that.
These are just a few of the advantages that these types of services can offer. It is important that you do your research before hiring such a service provider. Ask for references and check their portfolio. It is wise to choose someone who has previous experience in optimization, since this is what you want. After all, it is about the money.